‘We want to show our identity as Somali Muslim women — but also, we want to look good’

By Ibrahim Hirsi, MinnPost

IbrahimHirsiIllo400Sofia Hersi broke out into a smile.

A pair of customers entered her small clothing store in the Karmel Square mall in Minneapolis last week, and Hersi rose from her stool to walk up to the two young Muslim women, who were shopping for the weekend Eid al-Fitr festival, which marks the end of the Muslim holy month of Ramadan.

Hersi welcomed the shoppers as they caught glimpses of an abaya — a loose, robe-like dress — hanging from the wall without a price tag.

“Where did you buy this from,” one customer asked, “and how much is it?”

“Abu Dhabi,” Hersi replied, “and that one is $70.”

Hersi, 27, opened her shop, Modern Closet, in partnership with her friend Istar Mohamed in April. Their aim was to cater to young Muslim women who had a taste for the traditional  — and for stylish clothing.

The store sells various items, including traditional dresses, scarves, handbags, clutches, sunglasses, rings and necklaces — some of them imported from the Middle East and others from New York and Los Angeles.

Older women have tended to dominate the female clothing market in the Twin Cities Somali community, Hersi explained. But in recent years, the industry has seen an increase in a new generation of entrepreneurs, who have joined the field to bring new, more stylish design ideas to young Muslim women.

Prior to opening Modern Closet, Hersi was a regular customer at Karmel Square. But she often came and went without buying anything, unsatisfied with what was around. “When I tried to find clothes in these stores, it was tough because most businesses were owned by older women like your mom and grandma,” she explained. “They were having a hard time finding what young women wanted.”

“Modern Closet is here to fill that void,” she said. “We want to be fashionable, we want to represent our culture and we want to show our identity as Somali Muslim women — but also, we want to look good.”

Continue reading at MinnPost

Follow Ibrahim Hirsi on Twitter: @IHirsi.


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